Frequently Asked Questions

Have SEO Questions? We have answers.

How SEO Services work

How Does SEO Work?

SEO is not a one time effort. Nor is it something you can set on autopilot and expect great results. It involves a number of important, ongoing tactics and strategies, including:
Keyword Research Effective keywords are the foundation of a great SEO campaign because they give us insight into your consumers’ questions and

What is Industry Analysis?

There are a lot of companies trying to rank for your keywords. We’ll analyze their strengths and weaknesses to find new opportunities for you.

What is Technical Optimization?

User experience defines on-page optimization, which is why we combine SEO with web design and development. Everything from on page copy to site navigation contributes to our end goal.

What is Off-site Optimization?

Building links from established sites remains a constant in good SEO. The most effective links will contribute to your rankings and drive quality traffic to your site.

What is Tracking and Evolving?

We examine all the relevant metrics and data to constantly refine our approach and ensure we are targeting the right audience at the right time. We can then adapt our strategy as needed.

Why Isn't My Website Ranking?

According to this Google Webmaster video, you need to be patient when
it comes to SEO.
There’s no way around it.
Things need to be done, and they need to be done in order. (It will do you no good to build a bazillion links if they all go to a website that isn’t able to convert the traffic.)
It takes time to research, create, and implement a strategy and begin
producing content.
Then it takes more time for Google to realize changes have been made, and then you have to wait for the search engine to determine if you are really providing new value.
We’ve linked the above video before, but we like to back up our claims like this whenever possible.
In it, she states that, in general, it takes four months to a year to first implement improvements and then for you to start seeing results.
In other words, time is something that you can’t avoid. It’s hard, but
SEO requires patience.

Why Does SEO Take So Long?

You’ve done your research, looked into a few different SEO companies,
and found one you believed had the experience and expertise to push
your website right to the top of the search engine rankings. There, you would immediately start reaping the rewards of higher traffic levels. And then the first month goes by, and nothing seems to have changed.
So you start to hound your SEO manager, wanting to know exactly where your funds are going, why you aren’t seeing better rankings, and, at the very least, some more deliverables.
Regular marketing, after all, can produce results in a month. Traditional marketing endeavors will either see success, so you push it further, or it will clearly not resonate with the audience, so you change tactics.

So What’s Wrong With You?

Obviously, as an SEO company, we’re going to tell you the same thing
that every other agency does:
SEO takes time.
It takes time to research your market and industry. It takes time to
perform the necessary analyses. And it takes time to product quality
And that’s just on our side of things.
It takes time for Google to recognize your website and assign it the
authority it deserves. It takes time for it to see that changes have been
made, compare the quality of your website and your content to everyone
else in the same space.
It even takes time for user behavior to change. They’ll need a while to
discover that things on your site have changed.
Despite all this, any agency will be able to tell you stories of their clients
that quite after three, two, or even a single month because they weren’t
getting the results they needed to justify the costs or, worse, that they
weren’t get the results they expected.
So let’s take a look at why SEO takes time, and why so many companies
still have unrealistic expectations for the process.
You’ll hear a lot of estimates when you talk to different SEO companies. Four to eight months is a common estimate. Six to 12 months may be more accurate, though.
Here’s what Google said about it.
There you have it.Four to 12 months just to start seeing results. A year to see results is not something that clients want to hear or something agencies want to say, but there it is, right in front of us on a Google Webmasters video.

Are My Competitors Using SEO?

Your Competition Is Actively Doing SEO, Too
How much time and effort are you putting into an SEO campaign?
Do you realize your competition is probably putting in at least as much?
There was a time when SEO worked because a lot of big companies
didn’t understand how important it really was. That opened up a lot of
opportunities for smaller companies to make quick advances up the
It’s not like that anymore. SEO is taught in universities and large
companies have entire SEO departments, and they still outsource a lot of
work to agencies on top of that.
The competition is intense. Each blog you put up could draw in more
traffic, but how many blogs are your competitors putting up? If you can’t beat their quantity of content can you beat their quality?
You can do every last thing right in your SEO campaign, and results may still take some time because another company is out there doing everything right, too.
SEO does not happen in a bubble.

Yes, if no one else was actively trying to rank for your keywords, it would be a simple matter to see results quickly. But they are, and that can have a huge impact on the speed of your SEO results.

Are Making Changes Early and Often Recommended?

How many changes did you make? Did your SEO specialist recommend a few simple changes to the meta data, or did your website require an overhaul of the entire navigation? Either way, the real question is how long it took to start implementing these changes. Some of them are simple, and they can be completed in a day. These changes may seem so simple that the impact on the campaign may also seem minimal.
But that doesn’t mean they shouldn’t be done. In fact, these simple things are often foundational elements of a campaign, and should be done as soon as possible. More complex actions may take more time to complete, but the sooner they’re implemented the sooner you’ll start seeing results.
Keep in mind, though, that these changes may take a few days to a couple weeks to fully register with the search engines. Sometimes it just takes that long for a search engine to recrawl and re-index any given page.
This brings up one more point that was mentioned in the above video.
She points out that, in all her discussions with SEOs, the biggest holdups on the path to more traffic is not, in fact, the SEO’s recommendations.
It’s the business finding time to implement the suggestions.
This is not me trying to shift blame onto the clients for any apparent lack of SEO results. This is just one more opportunity to encourage companies to get their entire organization on board with an SEO plan.
The marketing team, the web team, and the execs have to be ready to do their part in this process.
And that will lead to faster results.

My Website Looks Great, Do I Still Need SEO?

Your Website May Look Great, but Its Beauty is Only Skin Deep You’ve paid a lot for a well-designed and very modern website.
Everything about it looks great. You check it out on a daily basis just to appreciate the design a little more.
Why doesn’t Google appreciate it the way you do?
It’s possible that your design may look great but hasn’t accounted for
every SEO angle.
There could be any number of things holding you back, including:
• Duplicate content
• Insufficient content
• Old, untouched, stale content
• Confusing navigation
• Split keyword focus, so there are multiple pages that could rank for
a given word
• Incomplete basics, such as metas, alt tags, and schema markup
• No blog or other way to continually refresh your content